I believe design is a way to create clarity in a noisy world.

 

My name is Luca, and I’m a product designer who combines strategy, empathy, and craft to help teams build products with purpose. I see design as a bridge — connecting business intent with human needs, ideas with execution, and purpose with practicality.

 

Before I start designing, I look for meaning. I try to understand what problem we’re solving, who it’s for, and why it matters. Once that’s clear, I translate it into structure and form — from journey maps and prototypes to detailed interfaces. The process is iterative, human, and often a bit messy — but that’s where creativity thrives.

 

My work spans strategy, UX, UI, and brand experience. I enjoy connecting these layers so that everything — the visuals, the tone, the behavior — tells the same story. I also care deeply about collaboration. For me, design doesn’t happen in isolation; it’s a conversation. I like being the one who brings users’ voices into that conversation — the advocate who reminds the team what truly matters.

 

I work best with people who value purpose and progress over perfection. Teams who like to explore, validate fast, and build with intention. Together, we can create products that not only function beautifully but also feel right — because they’re grounded in clarity, empathy, and meaning.

Right now I am...

asdf to:

Relationships by Haim

Dreaming of:

Gohar World’s dinner parties

Eating at:

Mcdonald’s

Training for:

The NYC Marathon

portrait of woman

From graphic design to interior spaces, see the breadth of my creative explorations.

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I believe design is a way to create clarity in a noisy world.

 

My name is Luca, and I’m a product designer who combines strategy, empathy, and craft to help teams build products with purpose. I see design as a bridge — connecting business intent with human needs, ideas with execution, and purpose with practicality.

 

Before I start designing, I look for meaning. I try to understand what problem we’re solving, who it’s for, and why it matters. Once that’s clear, I translate it into structure and form — from journey maps and prototypes to detailed interfaces. The process is iterative, human, and often a bit messy — but that’s where creativity thrives.

 

My work spans strategy, UX, UI, and brand experience. I enjoy connecting these layers so that everything — the visuals, the tone, the behavior — tells the same story. I also care deeply about collaboration. For me, design doesn’t happen in isolation; it’s a conversation. I like being the one who brings users’ voices into that conversation — the advocate who reminds the team what truly matters.

 

I work best with people who value purpose and progress over perfection. Teams who like to explore, validate fast, and build with intention. Together, we can create products that not only function beautifully but also feel right — because they’re grounded in clarity, empathy, and meaning.

I believe design is a way to create clarity in a noisy world.

 

My name is Luca, and I’m a product designer who combines strategy, empathy, and craft to help teams build products with purpose. I see design as a bridge — connecting business intent with human needs, ideas with execution, and purpose with practicality.

 

Before I start designing, I look for meaning. I try to understand what problem we’re solving, who it’s for, and why it matters. Once that’s clear, I translate it into structure and form — from journey maps and prototypes to detailed interfaces. The process is iterative, human, and often a bit messy — but that’s where creativity thrives.

 

My work spans strategy, UX, UI, and brand experience. I enjoy connecting these layers so that everything — the visuals, the tone, the behavior — tells the same story. I also care deeply about collaboration. For me, design doesn’t happen in isolation; it’s a conversation. I like being the one who brings users’ voices into that conversation — the advocate who reminds the team what truly matters.

 

I work best with people who value purpose and progress over perfection. Teams who like to explore, validate fast, and build with intention. Together, we can create products that not only function beautifully but also feel right — because they’re grounded in clarity, empathy, and meaning.

I believe design is a way to create clarity in a noisy world.

 

My name is Luca, and I’m a product designer who combines strategy, empathy, and craft to help teams build products with purpose. I see design as a bridge — connecting business intent with human needs, ideas with execution, and purpose with practicality.

 

Before I start designing, I look for meaning. I try to understand what problem we’re solving, who it’s for, and why it matters. Once that’s clear, I translate it into structure and form — from journey maps and prototypes to detailed interfaces. The process is iterative, human, and often a bit messy — but that’s where creativity thrives.

 

My work spans strategy, UX, UI, and brand experience. I enjoy connecting these layers so that everything — the visuals, the tone, the behavior — tells the same story. I also care deeply about collaboration. For me, design doesn’t happen in isolation; it’s a conversation. I like being the one who brings users’ voices into that conversation — the advocate who reminds the team what truly matters.

 

I work best with people who value purpose and progress over perfection. Teams who like to explore, validate fast, and build with intention. Together, we can create products that not only function beautifully but also feel right — because they’re grounded in clarity, empathy, and meaning.